BARQS is a Real Estate Developer with extensive experience in the development of quality real estate projects for Buenos Aires. I worked with Barqs stakeholders as an UX Consultant and Branding designer in order to create their logotype and corporate identity.
Logo
Create a recognizable conceptualization to provide an unique style and look and feel for the company branding. In addition, this brand would work as a kick-off for the later implementation of a design system that will impact their new website and multiple brand applications such us: brochures, marketing landing pages and advertising mockups.
Stationary Design
Color Palette
Lato & Playfair
BARQS already had its own name, so I started from there looking for a concept that would communicate the company slogan: "We build well." The key trigger was the synthesis between durability and structure. I worked together with Barqs stakeholders to create a sober, professional and elegant style for their corporate identity.
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